Over here at the 7l & Esoteric company store we swear by authenticity and being up front with our patrons. We’ve given you a lot of music over the past 14-15 years…some give us credit for starting a few trends here and there, both positive and negative. But 1212 is not about that. 1212 is about being honest with yourself and accepting your shortcomings. 1212 is about loosening your grip and extending a hand. 1212 is about finding yourself and maybe finding that special someone else along your journey. There won’t be many dry-eye moments while listening to 1212. If you define “cool” as feeling vulnerable and perhaps crestfallen, 1212 will make you feel like the Fonz. 1212 is about confronting your demons. It is also about eating your demons, puking them up and then throwing them in a fiery pit of death and dying. 1212 is about snatching your boss by the neck and collapsing his windpipe. It is also about taking the closest weapon and beating your opponent to a bloody pulp. 1212 sums up everything we want out of a rap album: hell, aggression, and truth. Sartre’s hell is other people, our hell is other rap guys. We brought some along for 1212: Inspectah Deck, Sadat X, Ill Bill, Evidence, Alchemist, Celph Titled, Vinnie Paz, Statik Selektah, Reef the Lost Cauze, and even good ol’ 7L. That’s right yall, 7L is back for the first 7LES album in 4 years…and he’s making sure Eso isn’t rapping about his dog or his baby. You guys wanna hype up your “darkest album yet?” You wanna start a buzz for your ”bringin’ it back to the essence” album? Well, so do we! Get ready for 1212. We, much like you, have come to save the game and crush the bullshit on the radio. 7l & Esoteric - 1212…coming this fall on Fly Casual!